YouTube is developing new tools to give creators more control over content that mimics their voice or likeness using generative AI. In a recent announcement, YouTube revealed that its upcoming likeness management technology aims to protect creators and partners while allowing them to “leverage AI’s creative potential” by fostering responsible AI use.

Apple, in response, stated that it respects its employees’ rights to discuss wages, hours, and working conditions, as reflected in its policies. The company expressed its disagreement with the allegations and intends to present its case during the hearing scheduled for January, if a settlement isn’t reached.

The complaint is rooted in charges filed in 2021 by former Apple senior engineering manager, Ashley Gjovik. She claimed that Apple’ s confidentiality and social media policies hinder employees from discussing important topics such as pay equity and sexual discrimination. Additionally, Gjovik has filed a separate lawsuit in California federal court, alleging that Apple retaliated against her for filing these complaints and attempting to organize her colleagues. Apple has denied any misconduct and moved to dismiss the case.

YouTube is also working on a separate tool to detect facial deepfakes of creators, actors, musicians, and athletes on its platform. While still in development, YouTube has not provided a timeline for its release.